IAM 303 Studies in Ideas and Public Opinion
What shapes public opinion, and why does it matter? In this course, students dive into the intellectual journey of our "Studies in Ideas and Public Opinion" course, where these fundamental questions become the focal point of exploration. Throughout this engaging academic voyage, students will unravel the dynamics of public sentiment and navigate the intriguing landscape of its transformation over time. The course combines scientific rigour with personal insights, employing a series of enlightening lectures, interactive learning activities, and hands-on experiences in survey design and analysis. As participants explore topics spanning the humanities, social sciences, fine and performing arts, languages, and cultures, they will gain a comprehensive understanding of the conceptual foundations and theoretical frameworks that underpin public opinion analysis. The course goes beyond the surface, delving into the socio-political ramifications and manipulations of public sentiment. Exploring the profound influences of religious beliefs, economic status, gender, and political affiliations on public behaviour, students will decipher the intricate web of factors shaping collective thought. Moreover, the course offers practical skills development through survey design and analysis exercises, ensuring that students not only comprehend the theoretical nuances but also acquire the tools to navigate the complex interplay between ideas and public opinion.
Learning Outcomes
Demonstrate the ability to recall fundamental concepts of public opinion and articulate their relevance in various societal contexts.
Explain the dynamic nature of public opinion and articulate its susceptibility to change, providing concrete examples and historical references.
Articulate the multifaceted significance of public opinion across disciplines, demonstrating an awareness of its impact on the humanities, social sciences, fine and performing arts, languages, and cultures.
Apply theoretical frameworks effectively to analyze public opinion on diverse topics, demonstrating proficiency in utilizing conceptual models for insightful analysis.
Demonstrate proficiency in utilizing survey design and analysis techniques to gather insights into public sentiment, producing measurable and meaningful results.
Analyze the influences of changing socio-political attitudes on public opinion, identifying patterns and correlations through a systematic examination of historical and contemporary cases.
Examine and critically discuss the socio-political consequences and manipulations of public opinion, providing nuanced insights into the broader implications of public sentiment.
Evaluate the impact of religious beliefs, economic status, gender, and political affiliations on public behaviour, employing empirical evidence to support assessments.
Assess the validity and reliability of survey data and findings, applying statistical methods to ensure the accuracy of conclusions drawn from collected data.
Create surveys and design data collection methods proficiently, showcasing a practical skill set in developing instruments for investigating public opinion.
Construct informed and evidence-based interpretations of public sentiment on important issues, demonstrating critical thinking and analytical skills.
Synthesize insights from scientific studies, personal reflections, and empirical data to fully understand public opinion, integrating multiple perspectives for a holistic view.
Engage actively in critical discussions about the role of public opinion in the humanities, social sciences, fine and performing arts, languages, and cultures, contributing substantively to intellectual dialogue.
Foster dialogue on the ethical implications of studying and influencing public sentiment, demonstrating an understanding of ethical considerations in the field and contributing to ethical discourse in the academic community.